Internal linking refers to the process of linking to other pages on your own website. It's an important aspect of SEO because it helps search engines understand the structure of your website and the relationships between your pages. It also helps users navigate your website and discover new content. In this article, we'll go over the importance of internal linking for SEO.
Improves crawlability: Search engines use bots, also known as crawlers, to discover and index new pages on the internet. By using internal linking, you can help search engines find and index more of your website's pages. This can improve the coverage of your website in the search results and increase your visibility.
Passes authority: When a page on your website links to another page, it passes some of its authority, or "link juice," to that page. This can help the linked page rank better in the search results. By using internal linking, you can distribute link juice to your important pages and help them rank higher in the search results.
Increases user engagement: Internal linking can also help improve the user experience on your website by making it easier for users to navigate and discover new content. By linking to related pages and providing clear anchor text, you can help users understand the context of the linked page and encourage them to click through to it.
Helps with keyword targeting: By using internal linking, you can also help search engines understand the context of your pages and their relevance to specific keywords. By linking to relevant pages and using descriptive anchor text, you can help search engines understand the topic of the linked page and how it relates to the rest of your website.
In summary, internal linking is an important aspect of SEO. By using internal linking, you can improve the crawlability of your website, pass authority to your important pages, increase user engagement, and help with keyword targeting. Just make sure to use internal linking sparingly and only link to relevant and high-quality pages.