Technical SEO refers to the practices and techniques used to optimize a website's technical aspects to improve its ranking in search results. Here are some tips for using technical SEO to improve your website's ranking:
Use a responsive design: A responsive design ensures that your website looks and functions well on all devices, including desktop computers, tablets, and smartphones. This is important because Google uses mobile-first indexing, which means that it looks at the mobile version of your website first when determining your ranking in search results.
Improve page loading speed: A slow-loading website can hurt your SEO and lead to a high bounce rate. To improve your page loading speed, optimize images, use a content delivery network (CDN), enable caching, and minify code.
Use structured data: Structured data, also known as schema markup, is a way to annotate your website's content to make it easier for search engines to understand. By using structured data, you can help search engines understand the context of your content and display it more prominently in search results.
Use a sitemap: A sitemap is a file that lists all of the pages on your website. By creating and submitting a sitemap to search engines, you can help them understand the structure and content of your website and improve your ranking in search results.
Use descriptive, keyword-rich URLs: Using descriptive, keyword-rich URLs can help improve your SEO by signaling to search engines the topic and context of your website's pages. Avoid using long, complicated URLs that are difficult for users and search engines to understand.
By following these technical SEO best practices, you can improve your website's ranking in search results and drive more traffic to your website.