Search Engine Optimization a.k.a  SEO  is the process of optimizing how the search engines view your site, in order to ensure that your website is visible to people that are searching for the information that your site provides or the service that your company offers.

If you have spent a lot of money getting a beautiful site designed to advertise your services as a real estate agent, it is no use to you if your site is showing up to people that are searching for school supplies for example. When you perform SEO you are ensuring that your website shows up in the search engine results when people type keywords into the search engine that are related to your service, product or information.

At a basic level SEO involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process.

Currently, the top 3 search engines used in North America are Google, Yahoo and Bing. These search engines all have different algorithms that they use to place importance on your site for certain search keywords. The algorithms are a closely guarded secret but certain people, through extensive testing have a good idea about what search engines are looking for in a site in order to determine where it will rank. These experts are also called SEO or Search Engine Optimizers.

Search engines keep their methods and ranking algorithms secret in order to limit people manipulating the search engine results.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. This is where I come in.

Here at Expert SEO Boston, I will look your site and your company and determine which keywords people will type into the search engine when they are looking for the product or service that you provide. I will make recommendations to  you about how you can increase your search engine ranking for specific keywords in order to increase targeted website traffic.

If you wish, I also provide ongoing consultation, link building  and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high.