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Expert SEO Boston
For All Of Your Internet Needs!
What Is Search Engine Optimization
Search Engine Optimization a.k.a SEO is the process of optimizing how the search engines view your site, in order to ensure that your website is visible to people that are searching for the information that your site provides or the service that your company offers.
If you have spent a lot of money getting a beautiful site designed to advertise your services as a real estate agent, it is no use to you if your site is showing up to people that are searching for school supplies for example. When you perform SEO you are ensuring that your website shows up in the search engine results when people type keywords into the search engine that are related to your service, product or information.
At a basic level SEO involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process.
Currently, the top 3 search engines used in North America are Google, Yahoo and Bing. These search engines all have different algorithms that they use to place importance on your site for certain search keywords. The algorithms are a closely guarded secret but certain people, through extensive testing have a good idea about what search engines are looking for in a site in order to determine where it will rank. These experts are also called SEO or Search Engine Optimizers.
Search engines keep their methods and ranking algorithms secret in order to limit people manipulating the search engine results.
If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. This is where I come in.
Here at Expert SEO Boston, I will look your site and your company and determine which keywords people will type into the search engine when they are looking for the product or service that you provide. I will make recommendations to you about how you can increase your search engine ranking for specific keywords in order to increase targeted website traffic.
If you wish, I also provide ongoing consultation, link building and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high.
How Do Search Engines Work?
When a prospective client goes online to search for information, they use a search engine. The most common search engines that are used are Google, Yahoo and Bing. Your faith could very well lie in how Google views your site and where it decides to place your site in the search engine results for terms that people looking for your services might type into the search engine. Understanding how the search engines work can help you to rank more favorably and in turn gain more business.
Search Engines are powered by robots. These robots are often referred to as spiders. Basically, the spider roams through all of the webpages on the world wide web and digests and processes all of the information that it finds.
Search Engines use the information gleamed from these spiders to index websites. When you first publish your webpage, a spider will come out to your page and look at the information displayed on your webpage, the spider does not read the content on your webpage, rather it looks at factors such as keyword density, title tags, links to your page and so on. The search engine will then decide where to place your webpage in the search engine results displayed. The spider will return from time to time depending on how often you update your sites content and how often other sites link to your site.
Basically, what a ‘spider’ is, is an automated program that is run by the search engine. The spider program:
1. Goes to a web site.
2. “Reads” the content on the actual site,
3. Looks at he site’s Meta tags, keywords, Title, Headers and follow the links that the site connects.
4. Then the spider returns all of the data found, back to a central depository, where the data is indexed.
5. It will visit each link you have on your website and index those sites as well.
The spider returns to your site the see if any of the information has changed so that the information in the central depository stays up to date. There numerous factors which determine how often the spider returns to your site.
When an internet user searches for information, what they do is type certain keywords into the search box pertaining to the information they are looking for. An example of this is someone that is looking for a lawyer in Boston, MA. This person is likely to type “lawyer boston” into the search bar.
Now the search engine will go through the index of information that the spider has gathered and return to the searcher, the pages that the search engine believes is most relevant to your search. The search engine decides this according to its algorithm (which is a closely guarded secret).
Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.
There are a variety of factors that the search engine looks at when determining how relevant your site is to certain search terms. This list is huge and each factor gets a certain weight. The importance of the factors also change frequently but include keyword density of your content, links to your site, age of your site, header tags, title tags, meta tags and so on.